How ScalingMate Built a High-Performance Outbound Engine for Coworker.ai

The Client

Coworker.ai is the AI-native “brain” for modern teams - integrating with core business tools (Slack, GitHub, Jira, Salesforce, Notion, Gong, Google Docs, and more) to instantly synthesize and activate organizational knowledge. With Coworker.ai, teams stop wasting time searching and start executing with GPT-level intelligence tailored to their business.

The Challenge

Coworker.ai had a category-defining product, but like many early AI startups, faced the classic GTM hurdle: how do you define, reach, and convert the right buyers - at scale? They needed:

• A precise Ideal Customer Profile (ICP)

• Messaging that lands and converts

• A scalable, repeatable outbound engine

Why ScalingMate

Coworker.ai partnered with ScalingMate to deploy AI-powered outbound at speed. Our mission: test & validate messaging and prove traction, not just promise it. We delivered a full-stack, AI-driven outbound process—fast.

The Solution

In just 3 months, ScalingMate:

• Sharpened Coworker.ai’s ICP using natural language inputs and intent data

• Launched an automated LinkedIn outbound campaign, powered by ScalingMate’s AI SDR agents

• Delivered a repeatable top-of-funnel engine with complete with playbooks

• Built a pipeline management system that scales with the team

The Results

• 26 ICP-fit meetings booked via cold AI-powered outreach

• 19 discovery calls with qualified buyers

• 10 product demos delivered to decision-makers

• $200k in net new revenue

Key Insight

ScalingMate’s AI SDR platform didn’t just help Coworker.ai book meetings but also systematized their outbound motion to scale with their team.

Client Testimonial

“ScalingMate didn’t just help us define our GTM - they unlocked it. In three months, they built us a pipeline from scratch, got real traction with the right buyers, and gave us a repeatable engine to scale. We extended without hesitation. They’re the real deal.”

- Alex Calder, Founder & CEO, Coworker.ai